Southern Launch reveals new logo and branding

Some of the the Southern Launch team celebrating the new logo

Australian space company Southern Launch is celebrating growing from a start-up with big ideas to a pioneer of Australia’s space industry with a brand new logo.

Southern Launch CEO Lloyd Damp says, ‘Our new logo marks the next chapter for Southern Launch. It signifies the growth we have had as a company over the past 5 years and sends a message to the global space industry that what we have to offer is unique and world-class.’

Designed by the team at Southern Launch, the logo depicts a rocket plume reaching a pinnacle, visual reinforcement of the company’s ambition to reach new heights in the Australian space industry. The rocket plume is positioned to create a subtle reference to the state of South Australia – home to Southern Launch’s head office and two launch sites. The colours also reinforce Southern Launch’s capacity to launch over land and sea at two unique launch sites. 

Lloyd says ‘The next 12 months at Southern Launch are incredibly exciting and solidify our place as the leading launch services provider in Australia. We have a number of launches planned with customers from around the world and we can’t wait to showcase the Australian space industry on a global stage.’

To celebrate the new logo Southern Launch will be launching new merchandise in their online store soon. The company is also working on some merchandise collaborations with local South Australian companies – it’s a case of watch this space!